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Brand Advertisers and Media Buyers Converging to Discuss the Next Breakthrough Interactive Advertising Channel: In-Call Media(TM) -- New York City
NEW YORK (Business Wire EON) April 14, 2008 -- In-Call Media: Where Phone Calls are the New Page Views
In-Call Media offers a suite of messaging capabilities that advertisers are increasingly utilizing for PR, advertising, marketing, and promotions, and involves interactive audio served directly into the call stream. Callers can then opt in to value-added content while on hold, when interacting with automated phone systems, or in numerous other routine calling situations.
Marketers have come to realize that phone calls present a media opportunity similar to, but far better than, page views. In-Call Media is served to specific consumers as they place ad-sponsored calls to directory services or when they interact with new content features while on hold, when using prepaid phone cards, or even during calls to radio station fan lines. In this regard, In-Call Media functions similar to traditional online banner networks: define your audience, develop your media message, and your interactive audio ad is delivered to your target audience. In contrast to Internet page views, In-Call Media speaks directly to the ear of the caller, creating a highly engaged audience.
The Summit is designed for media buyers, brand advertisers, and advertising agency executives looking to learn more about In-Call Media. The session will also provide participants with the information necessary to create In-Call Media campaigns to benefit their companies.
"In-Call Media is an exciting channel for new media advertisers due to its engagement, reach, and targeting capabilities," said J. Scott Hamilton, President and CEO of VoodooVox. "The Summit will be the first formal gathering of this emerging advertising medium, featuring players from each part of the business including advertisers, publishers, technology innovators, and journalists."
Host VoodooVox's own In-Call Network (ICNx) currently generates over 250 million calls monthly and includes in its network VoIP providers, radio stations, call centers, 411 services, calling card companies, and a fast-growing number of Voice 2.0 companies.
The VoodooVox In-Call Media Summit 2008 is the one-of-a-kind gathering place for advertising experts, stakeholders, telephone service leaders, media, and application innovators. The one-day conference offers insider views and industry intelligence on the emerging advertising trends and leading-edge services.
What: First Annual In-Call Media Summit
Where: The Manhattan Penthouse. 80 Fifth Avenue, 18th Floor, New York City (Corner of 14th St.)
When: May 6, 2008. 12:30 p.m. - 5:00 p.m., with rooftop cocktail reception immediately to follow.
To request and invitation please email Vijay Chattha at vijay@vscconsulting.com.
About VoodooVox
VoodooVox(TM) is an advertising, technology and services firm that has created an international marketplace for In-Call Media. The company enables the creation and delivery of interactive audio media into the massive telephony market. VoodooVox has developed technology that combines Web marketing techniques with the unique qualities of the phone network.
The company's proprietary In-Call Network Exchange (ICNx) provides the mechanism for call publishers to bring their telephony applications to the network and instantly access a robust advertising market. Advertisers, in turn, enjoy simplified access to hundreds of millions of calls from a diverse network of call publishers through the ICNx.
VoodooVox is backed by venture capital investors such as Apax Partners, Steamboat Ventures (The Walt Disney Company), Softbank Capital, and Village Ventures.
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